I developed the complete visual identity for Kalara, a UK-based IT solutions provider. This included designing a modern, streamlined logo that balances technical precision with a friendly, approachable feel, alongside a cohesive typography system, bespoke service icons, and a defined photography style.

The art direction emphasises clarity, professionalism, and trust—qualities central to Kalara’s brand values. A comprehensive set of brand guidelines was created to ensure consistency across digital and print applications, covering logo usage, colour palettes, typography hierarchy, iconography, and imagery tone.

The result is a scalable, visually unified brand system that simplifies complex service offerings and positions Kalara as a forward-thinking, reliable choice for businesses seeking advanced IT solutions.